With more than seven years of experience in direct patient care, Kathy English knows a thing or two about finding and resolving pain points. Now, as CMO of Vocera, a healthcare technology company, she’s solving pain points of a different type. On this episode, Kathy talks about how to find, diagnose, and resolve pain points, her best advice for a first time CMO, and much more.
Links:
Full Links, Quotes, & Notes: http://bit.ly/2D8L24O
Kathy’s LinkedIn: linkedin.com/in/kathydenglish
Kathy’s Twitter: twitter.com/englishkathy
Vocera Website: vocera.com
3 Key Takeaways:
- Marketers should start by addressing pain points, not promoting a product or technology.
- Customer stories resonate because they allow prospects to see positive outcomes.
- Great marketers stay focused on the mission of their brand.
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