Episode Notes
- Understanding tariffs is important for coffee industry players.
- Current tariffs on coffee are broad and uncertain.
- Brazilian coffee is significantly impacted by new tariffs.
- Roasters need to consider short-term and long-term strategies.
- Substituting Brazilian coffee with other sources is a consideration.
- The coffee market is reacting to tariff news with caution.
- Planning based on rumors can lead to poor business decisions.
- Exploring coffee blends can help mitigate tariff impacts.
- Communication with customers about changes is vital.
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