Description

SUMMARY: 

In this episode of Sales Bites, we’re joined by Gabe Ribeiro, Senior Director of Partnerships & Marketing at Hey Bubba, to talk about something that’s too often overlooked: practice. We cover why role playing, active listening, and creating a culture of continuous sales training are must-haves, not nice-to-haves. Gabe shares how his background in freight tech and marketing has shaped his approach to coaching teams, handling objections, and building long-term client relationships. Whether you're running sales for a growing brokerage or mentoring new reps, this one is packed with real takeaways you can bring to your team today. 

TAKEAWAYS: 

• Practice is essential for improving sales skills 
• Role playing provides a safe space to get better 
• Finding your own voice takes repetition 
• Sales training should be built into the culture 
• Active listening builds trust with clients 
• Objection handling starts before the objection 
• Peer feedback accelerates growth 
• Visualization preps you to perform under pressure 
• Sales isn’t solo. it’s a team game 

CHAPTERS: 

• 00:00 – Intro to Gabe Ribeiro and Hey Bubba 
• 02:19 – Why Practice Matters in Sales 
• 04:59 – Role Playing: What It Looks Like and Why It Works 
• 07:58 – Finding Your Voice and Handling Pushback 
• 10:51 – Building a Culture of Daily Training 
• 14:04 – Listening Skills and Long-Term Relationships 

SPONSORED BY: 

‪@RevenovaTMS‬

Learn more at https://revenova.com/

EPISODE CREDITS:

Host, Will Jenkins

Creative Director, Erin Sweeney

Edited and mixed by Keenan McCarthy

Music licensed through Envato

LINKS:

Be sure to follow and tag @JourneyDelivers on LinkedIn and Instagram!