SUMMARY:
In this episode of Sales Bites, host Will Jenkins and guest Robert Bain discuss the critical role of partnerships in the logistics industry. They explore how effective partnerships can reduce customer acquisition costs, build trust, and enhance service delivery. The conversation emphasizes the importance of vetting potential partners and developing relationships that can lead to mutual success. They also introduce the 'Crawl, Walk, Run' approach to building partnerships, highlighting that not every partnership needs to be monetized, but should focus on long-term relationship building.
TAKEAWAYS:
- Partnerships are essential for business success in logistics.
- Finding the right partners enhances service delivery.
- Customer acquisition costs can be reduced through partnerships.
- Trust is a foundational element in the logistics industry.
- Not every partnership needs to be monetized for it to be valuable.
- Building everything for everyone is financially impossible.
- Effective partnerships can lead to faster customer acquisition.
- Vetting partners is crucial for successful collaborations.
- The 'Crawl, Walk, Run' approach helps in developing partnerships.
- Long-term relationship building is key to business growth.
CHAPTERS:
- 00:00 Introduction to Sales Bytes and Guest Background
- 02:55 The Importance of Partnerships in Logistics
- 05:12 Customer Acquisition Costs and Trust in Partnerships
- 09:28 Vetting Partners and Building Relationships
- 13:59 Crawl, Walk, Run: Developing Partnerships
EPISODE CREDITS:
Host, Will Jenkins
Creative Director, Erin Sweeney
Edited and mixed by Keenan McCarthy
Music licensed through Envato
LINKS:
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