Description

2025 was the year AI stopped being a headline and became a reality in every marketer’s workflow. In this special year-end edition of 10 Minute Martech, we revisit the most impactful insights from guests across the season—operators, CMOs, analysts, and innovators who helped define what human-centered marketing looks like in an AI-first world.

You’ll Learn:

• How leading marketers are redefining “human in the loop” to drive creativity, strategy, and better outcomes
• Where AI is delivering real, measurable impact across workflows, personalization, and productivity
• The hottest Martech takes of the year—from content strategy to customer experience to rethinking systems entirely

You’ll hear from:
 Mariam Tariq, SVP, Marketing & Digital Strategy, Progress [00:44]
 Scott Brinker, Martech Analyst & Advisor, chiefmartec [01:52]
 Karen Steele, Founder, Steele-Alloy [03:20]
 Jennifer Ortiz, EVP & CMO, Progress [04:32]
 Juan Mendoza, CEO, The MarTech Weekly [05:34]
Tom Wentworth, CMO, Incident.io [06:54]
Elizabeth Edwards, Founder & CEO, Volume Public Relations [07:58]
Frans Riemersma, Founder, MartechTribe [08:47]
Mallory Russell, Award-Winning Content Marketing Strategist [09:40]
 Hazem El Zayat, Chief Experience Officer, Ogilvy One [10:13]
Amanda Cole, CMO, Bloomreach [11:08]

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Learn more about Progress: www.progress.com

Timestamps:
00:40 – The Role of Humans in the AI Era
04:25 – Practical AI Tools in 2025
05:40 – Martech Hot Takes

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