Description

Elizabeth Edwards, Founder & CEO of Volume Public Relations, joins Sara to explore how modern marketing is being reshaped by AI, affective science, and rising expectations around trust. 

She breaks down the pitfalls of weaponized language, the risks of false scarcity, and why brand credibility matters more than ever in an era of generative search and offsite reputation signals.

You’ll learn:

• Why false urgency and hyper-personalization can erode trust—and even violate compliance norms
• How behavioral science can guide healthier, more resonant customer communication
• The emerging risks of AI-driven emotional manipulation
• How to rethink AI as a verbal collaborator for richer context and better outputs
• What it means to design marketing for relationship-building rather than rapid reaction

Elizabeth: 
“You do not need to encode false scarcity, urgency and fear into everything. It's a hyper manipulation… and it doesn't make me feel like you're an authentic company I want to trust and do business with. Marketers need to downshift a gear or two and realize we are here to create relationships, not just reaction.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Elizabeth: linkedin.com/in/volumepr
Learn more about Volume PR: www.volumepr.com 
Learn more about Progress: www.progress.com

Timestamps:
01:30 — Ethical Marketing in the Age of AI
03:00 — Examples of Manipulative Marketing
04:50 — The Importance of Ethical Communication
10:25 — Legal and Business Implications
11:50 – Final Thoughts and Advice

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