Eudald Camprubí, Co-Founder of Nuclia and Progress Software Fellow, joins Sara to demystify agentic RAG—what it is, why it matters, and how it’s transforming the way marketers deliver hyper-personalized, contextual experiences at scale.
Eudald explains how retrieval-augmented generation allows organizations to ask questions of their own knowledge—securely, privately, and without the hallucinations that plague general-purpose LLMs.
He breaks down:
Eudald:
“RAG is a way for organizations to ask questions to their own knowledge and get answers—while keeping data security and privacy in place.”
“We’re not using general knowledge. We’re using a very small context we know is useful to answer the user’s question—and this is how we avoid hallucinations.”
“Humans are changing how they want to access information. Everything is about conversations and getting answers in the right context.”
Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Eudald: linkedin.com/in/eudaldcamprubi
Learn about Progress® Agentic RAG platform: progress.com/agentic-rag
Learn more about Progress: www.progress.com
Timestamps:
00:45 – Understanding AI and Avoiding Hallucinations
01:20 – The Concept of Agentic RAG
02:40 – Combating Hallucinations in AI
03:50 – Marketing Use Cases for Agentic RAG
06:05 – Small Language Models vs. Large Language Models
07:15 – Future of AI and Agentic RAG
09:40 – Inspiration Behind Nucleus and Progress Agentic RAG
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