Frans Riemersma, Founder of Martech Tribe, joins 10 Minute Martech to talk about the real magic of data—connecting it to the soul of your brand.
Frans and Sara cut through the hype on AI, breaking down why customer-centric marketing drives real results. They dive into the State of Martech report, the gap between AI’s promise and reality, and how “Brand LLMs” can streamline campaigns without losing your brand’s identity.
Frans:
“You believe software will solve your problems and then get angry because it doesn't… Maybe the answer is inside. Maybe I should look deeper and resonate with my customer. ‘What should I do?’ linked with data. Storytelling is what we do as marketers, so then you start to learn how to connect your soul and data, which is storytelling.”
Links & Resources:
Timestamps:
00:25 - GenA in Martech
02:55 - State of MarTech Report
03:15 - Avoiding Random Acts of Marketing
11:10 - Brand Identity and AI
12:35 - Outside Inspiration
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