In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.
Listen to learn:
- Why businesses often struggle to identify conversion events
- The importance of making a business easy to work with
- Why agencies should prioritize reporting on leads and conversions
- The role testing plays in optimizing conversion funnels
- What to look out for in Google Business Profile's conversion points
- How authentic media and social proof can skyrocket conversions
- Aaron's five quick tips for improving conversions
Resources
- Following Aaron on LinkedIn: https://www.linkedin.com/in/aaronweiche/
- Follow Aaron on X: https://twitter.com/AaronWeiche
- Check out the Leadferno blog: https://leadferno.com/blog
- The Leadferno podcast, Conversion Cast: https://leadferno.com/conversioncast
