In this episode of Extraordinary, I talk to fellow brand strategist Matt Davies from the U.K. He is the author of a book called Storyategy, which is a great guide for how to storytelling and archetypes to turn your purpose and values into a strong, differentiated brand.
Connect with Matt Davies:
www.mrmattdavies.me
Buy his book Storyategy
https://www.amazon.co.uk/Storyategy-Unlock-power-branding-strategy/dp/171714862X
Also, check out my new online training and coaching program called Brand Transformation Masterclass at www.thefutureacademy.com
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