Description

How can telehealth marketing bridge access gaps for underserved communities like LGBTQ+ populations?

In this episode of Telemedicine Talks, host Leo Damasco welcomes Julio Morales, a veteran marketing leader with over 20 years in branding and digital strategy. Julio discusses his experiences at an LGBTQ+-focused telehealth company during 2020, where he partnered with 42 nonprofits to boost awareness and patient acquisition amid access disparities. He shares insights on transitioning to Chipper Digital, his agency focused on relatable, year-round campaigns that avoid superficial "pinkwashing" and genuinely connect with diverse audiences. Julio emphasizes cultural sensitivity, data-driven strategies, and the power of storytelling in marketing, while highlighting challenges like PrEP deserts and the need for inclusive healthcare. This episode is essential for telehealth professionals seeking to enhance outreach, foster trust, and improve equity in patient care.

Three Actionable Takeaways

1. Build Year-Round Authentic Campaigns – Avoid seasonal "pinkwashing" by creating consistent, culturally sensitive digital strategies that engage LGBTQ+ audiences through storytelling and community partnerships, ensuring long-term trust and impact.
2. Leverage Data for Targeted Outreach – Use tools like Google Analytics and SEO to identify underserved areas (e.g., PrEP deserts) and tailor content, such as multilingual campaigns, to boost patient acquisition and awareness.
3. Prioritize Inclusivity in Branding – Partner with nonprofits and focus on representation in visuals and messaging to make telehealth accessible; test campaigns for resonance and measure success through engagement metrics like website traffic and conversions.

About the Show:

Telemedicine Talks explores the evolving world of digital health, helping physicians navigate new opportunities, regulatory challenges, and career transitions in telemedicine.

About the Guest:

Julio Morales is a marketing leader with 20+ years in branding, product, and digital strategy. Formerly Senior Director of Marketing at an LGBTQ+-focused telehealth company, he drove growth through partnerships with 42 nonprofits. Now leading Chipper Digital, Julio specializes in inclusive campaigns that connect brands with diverse audiences year-round. His work emphasizes cultural sensitivity, data-driven insights, and impactful storytelling to enhance access and equity.

Email: julio@chipperdigital.io

Website: https://chipperdigital.io

About the Host:

• Dr. Leo Damasco – Pediatrician and emergency medicine doctor turned telemedicine advocate, helping physicians transition to digital health.

Email:  leo@telemedicinetalks.com

Website: http://www.telemedicinetalks.com

The information provided in Telemedicine Talks is for educational and informational purposes only and should not be construed as medical, legal, or financial advice. While we discuss best practices, industry trends, and real-world experiences, every situation is unique. Listeners should consult with qualified professionals before making decisions related to telemedicine practice, compliance, contracts, or business operations. The views expressed by the hosts and guests are their own and do not necessarily reflect those of any organizations they may be affiliated with.

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