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00:00 Introduction to Wholesale Coffee Business
02:02 Defining Your Wholesale Strategy
05:50 Identifying Your Ideal Wholesale Customer
10:00 Exploring Non-Traditional Wholesale Markets
13:47 Institutional Opportunities in Wholesale Coffee
18:01 The Importance of Community Engagement
21:59 Pricing Strategies for Wholesale Coffee
25:51 Navigating Equipment and Service Expectations
30:14 The Rise of White Label Coffee
34:05 Creative Approaches to Wholesale Sales
37:49 Final Thoughts on Wholesale Coffee
Takeaways
- Don't be a generalist; find your lane in wholesale.
- Identify what makes a good wholesale customer.
- Explore unconventional wholesale markets for growth.
- Institutional opportunities can be lucrative for roasters.
- Community engagement is crucial for building relationships.
- Understand your costs to set appropriate pricing.
- Offer more than just coffee; provide services and support.
- Be proactive in seeking out wholesale opportunities.
- Pricing strategies should reflect brand value and market position.
- White label coffee can be a profitable avenue for roasters.
Part of The Covoya Coffee Podcasting Network
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