Showing Your True Self in Your Work
I get it, sometimes it's hard to show your true self in your work. We live in a world where we are taught that hyper-curation is the key to success.
However, what if people want to know the human behind the account?
What if a business wanted to hire a specific personality for their brand that created that work?
I think these are strong questions you should ask yourself to see if that is the missing factor in building your brand. This can also help attract an audience that cares not only just for your work, but for you as well.
Someone who I think is an absolute pro at this is my friend Adam Vicarel who operates Vicarel Studios out of Denver, CO. He's amassed a large audience from his design, direction and outdoors vibe he pours into his lettering and branding.
The OG's of Instagram Lettering
Adam and I go back to the early days of Instagram lettering where both of our work was dog shit. We become good friends over the years and I've watched him blossom to a point where he's full-time freelance landing clients like Lennox Air and Sharpie to name a few. He also does public speaking and teaches lettering workshops all while making sure he has ample enough time to disconnect from the daily hustle to enjoy life at a slow pace traveling.
I felt spoiled and humbled to have this conversation as he vomits a heavy dose of value that I know you'll enjoy as much as I did.
In this episode, we dive deep into:
Also, be sure to follow him on Instagram and say hello. He's quite the pleasant fellow.
Shownotes
Adam’s Online Hand Lettering Course for Beginners
Colin Tierney - Basic / Pro / Professional Tiers for pricing your work
Amy & Jen Hood of Hoodzpah
Who's Killing it: Zachary Kiernan & Ben Kocinski
Dose of Inspiration: Grizzly Wheeler
Podcast editor: Aine Brennan
Podcast music: Blookah
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