How can brands win in the ever-evolving omni-channel evolution? We ask Sarah Hofstetter the President of Profitero, the leading, global ecommerce intelligence platform. Previously Sarah spent 13 years at award-winning advertising agency 360i, most recently as Chairwoman and CEO, growing the agency from $5MM to $180MM by continuously pivoting company offerings to be aligned with changes in consumer behavior. She currently serves of the Board of Directors of Campbell Soup Company and is the host of the Brave Commerce podcast. We discuss “achievement over activity,” the intersection of customer behavior and brand readiness and taking a zero-based budgeting approach to decision. Be quick, but don’t hurry.
