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What will it be like to be a fan in 2030? How do teams, leagues and sponsors need to innovate in order to capture the a new generation of fans while maintaining their existing super fans? This live conversation (part of our What’s Next Now series) begins with startups and new technologies we are most excited about, then goes into an amazing conversation with Lauren Fritts of The Chicago Cubs, Rob Schneider of Learfield IMG College and Dr. Brandon Brown of NYU’s School of Professional Studies.