Description

In this episode you'll learn:

• Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself
• How multiple languages on the packaging can affect consumer's expectations of the product or experience
• How attractively packaged food/beverage products can help foster long-lasting visitor memories

Discussed in this episode:

Jenn David Design

How to Design Your Specialty Food Packaging to Sell, a book by Jenn David Connolly

The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.