In this episode you'll learn:
- Why food & beverage packaging can often have a greater impact on a consumer than the actual product itself
- How multiple languages on the packaging can affect consumer's expectations of the product or experience
- How attractively packaged food/beverage products can help foster long-lasting visitor memories
Discussed in this episode:
Jenn David Design
How to Design Your Specialty Food Packaging to Sell, a book by Jenn David Connolly
