When Ritual CEO Ray Reddy was a product manager at Google, he learned a trick from Larry Page: the toothbrush test. If you can use a product twice a day, it will become habit-changing. A ritual. Reddy took this premise and applied it to the last frontier of digitization: the local market. At its core, Ritual is about connecting the physical and digital worlds by monetizing the local, in-person experience. He joined us at the last RBC Disruptors event to share how he’s working to make lines a thing of the past, allowing customers to place orders ahead of time.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
