Description

After leading a health-tech company, Owen joined DonorSee to head up growth and product. Owen is passionate about designing products for the greater good. He loves witnessing every day the life-changing effect of DonorSee. He lectures part-time in technology and loves the sea.

Key Takeaways:

• Authenticity is so much more important than technical production quality. It might seem counter-intuitive, but lower-quality videos are often able to convey authenticity in a much clearer way. 
• An important aspect of authentic storytelling is for the content to show the whole truth of a story, especially the bad news.  
• Statistics show that the prominent way that people consume content is through videos. It is the kind of content that most people now expect from organizations. If an organization doesn’t consider making video content, they will miss out. 
• There is a lot of power in telling authentic stories. It’s especially powerful when showing the donors the good that they are doing through their partnership with the organization. People want to see the impact of their support of the organization. 

“We want to bring the donor to the scene that they're giving. And once you do that, and they're part of your community, and they see what you're doing, they're connected to what you're doing. They come back time and time again.”

“Be real and be authentic. It makes a lot of difference.”

“It's the case of not trying to do all of the slick production all the time, but it's about telling stories that are authentic.” 

- Owen O'Doherty

Reach out to Owen O'Doherty at:

Website: https://www.donorsee.com/ 

LinkedIn:  https://www.linkedin.com/in/owenodoherty/

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