Sara Hoshooley’s passion for fundraising began in 2009 at a small grassroots community development organization in Belize, Central America. While volunteering there, it became clear that the organization was in urgent need of funds to keep its doors open, and all the programs operational.
Sara quickly developed a crowdfunding campaign (which was fairly new at that time!) and reached out to all of the past volunteers who had given their time to the organization. She leveraged these connections and also reached out to local businesses to explain the urgent need. Within weeks, the organization had raised well over their goal and Sara had fallen in love with fundraising.
Upon returning to Canada, Sara continued to hold nonprofit volunteer, Board, and leadership roles and has since obtained certifications in Fundraising Management and Nonprofit Management from the British Columbia Institute of Technology (BCIT).
She has also received certification in Philanthropic Psychology from the Institute of Sustainable Philanthropy UK.
Key Takeaways:
“I like to speak to not only [an organization’s] donors, but also their volunteers, board members, and staff, and ask them to tell me why they love the organization. What happens is that when we start to hear about our work through the viewpoint of other people, it reminds us why we're doing what we're doing.”
“Rather than talking to a donor, about the donor's behavior - about what they did, talk about who they are.”
“At the end of the day, if you're moving somebody to take action, it's because something resonated with them personally, and we can't lose sight of that.”
- Sara Hoshooley
Reach out to Sara Hoshooley at:
Website: https://www.charityshift.ca/
LinkedIn: https://www.linkedin.com/in/sarahoshooley/
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