Description

Steven Screen is an experienced fundraiser who gets energized by helping organizations understand how they can raise more money. He’s a second-generation fundraiser, a past winner of the Direct Mail Package of the Year, and data-driven. His superpower is summarizing things. Steven is married and has three kids.

Key Takeaways:

• Vulnerability is crucial in fundraising - showing that an organization needs help actually increases donations, contrary to the instinct to appear perfect and self-sufficient.
• Direct mail is not dead - only 14% of charitable donations are online, with older donors preferring traditional fundraising methods. Successful appeals focus on future work donors can help fund, not past achievements.
• Fundraising must be inclusive and recognize different donor motivations - some donors want community, some want impact, some want transactional interactions. Organizations should create opportunities for all types of engagement.
• Fundraising is a gift to everyone - it connects people to causes, reminds donors of their responsibilities, and creates opportunities for shared impact when done with accessibility and genuine involvement.

“At the moment of the give or not give decision, usually the thing that has the highest point of leverage is the donor's own story and values and preferences.”

“If we want to be inclusive, you need to talk about work that the donor and the organization can do together.”

“Fundraising is a gift to everybody. It's a gift to the people who make it because you have to be other-centered. It's a gift to the people who receive it because they are reminded of their responsibilities in the world. More good happens if we make fundraising that shares responsibility, shares credit, involves everybody, and is accessible.” 

- Steven Screen

Reach out to Steven Screen at:

Website: https://betterfundraising.com/

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Want to lead with more clarity, confidence, and influence? My group coaching program is designed for nonprofit leaders who are ready to communicate more powerfully, navigate challenges with ease, and move their organizations forward.
 

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