Often times, I meet people at networking events, and all they hear me say is the word "podcast," and they ask "what's your podcast about?" And I explain that, as you can see and hear, yes, I have my own podcast, but most of my work is focused on building branded podcasts for businesses and nonprofits.
Two thirds of the US population have listened to a podcast, and half of them listen every single week. That's 100 million potential podcast listeners that you can re-inforce your potential brand with.
I create podcasts, from the ground up, for organizations. The podcast is used as a branding tool to both market yourself to your existing customers and clients, and as a lead generation tool to find new ones.
For many clients, I leverage my skillset as a 15 year radio veteran to co-host the podcast with them. They are the subject matter experts, and I'm just there to ask questions and faciliate the conversation. For other clients, I'm not on the mic - my role is as a live producer - to keep all the tech and content on track. And finally, for others, I'm simply an editor. They record their own podcast and send me the audio. I take out all the ums and uhs, enhance the audio, add intros, music, and more. The bottom line is, nobody knows your brand and story better than you - my job is simply to help you tell it.
And here's the biggest misconception I can clear up. You don't need a podcast studio to record. The technology has improved, especially since Covid. All you need is a $60 USB microphone at your desk, and when we're done, it will sound just like a professional studio recording.
The hardest part about a podcast is starting it, or AFDI. Actually (bleeping) Doing It. If it's something you've been thinking about, find me on social at JAG in Detroit, or shoot me an email JAG@JAGinDetroit.com.
Find jag on social media @JAGPodcastProductions or online at JAGPodcastProductions.com
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
