Description

Today is a coaching episode with Kelsey Mech, a therapist working online and in-person in Canada. Kelsey’s business has grown and matured exceptionally quickly, and she now finds herself a little burnt out, needing to make things more sustainable and wanting to get a bit more of the joy and excitement back - a feeling I know well. In this episode we talk about pivoting a business model and balancing the different audiences you want to talk to, as well as the importance of getting a bird’s eye view and how to start to feel excited by it all again.

Here's what I talk about in this episode:

• Background into Kelsey
• You don’t want to escape the thing that you built
• Different customers need different things and you will find them in different places so you can be laser-focused on what you’re saying on what channel
• You want to feel more like a CEO and less like an employee when it comes to running your own business
• Allow there to be joy within it all by shifting the mindset in your work

For links and resources discussed in the show, see the full show notes.

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Kelsey on Instagram
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