Follow Gavin here: https://www.linkedin.com/in/gmcmahon/
Some great follow up articles from Gavin:
- How To Look Underneath Your Data -
- Overview: Data must tell a story to your audience and move them to action. Figure out what you want to show and the point you want to make so they can understand better.
- How Stories Help Your Product Grow -
- Overview: How can your product grow? Good business stories are believable, emotional, descriptive, and repetitive. When product stories work, your products sell.
- How To Get The Point Of Your Presentation Across -
- Overview: Good PowerPoint presentations need headlines. Headlines tell you what you need to know. Here are 6 ways to write a better headline to get your point across.
- How To Put Your Audience At The Center Of Your Story -
- Overview: Successful storytelling puts the audience at the center of the story. The key is for you to bring the solution to the audience to help deal with their struggle.
From the Publisher: