To use Paul's words, today things are "wildly different." By the time buyers engage, they mainly want to validate everything they have read, watched, and heard. That means content can't be marketing fluff. It needs to give buyers details, facts, and product experiences in order to build trust, digitally. Those that win this battle, find a buyer that in some ways is less aggressive in their approach. It's as if they know you already. And therefore, you get more time with the prospective buyers than your competition. To do this well, you have to do an even better job anticipating wants, needs, concerns, and challenges and the best job communicating how you address each of these, in a way that is convenient! This comes down to making sure you anticipate every question and provide the answers, digitally.
Connect:
Connect with Paul on LinkedIn and check out HireIQ's website.
Connect with Greg on LinkedIn and check out Omedym’s website and their LinkedIn and Twitter
