Description

Talk to just about any sales person and they do not voluntarily use their CRM.  And they certainly do not find any value from it.  Salesflare set out to change all that and according to their reviews on G2 they have succeeded - they are one of the top ranked and considered easiest to use.  How?  Instead of designing their application with the assumption that people would be forced to use it, they designed it so people would want to use it.

Salesflare created a CRM solution for sales people, not their managers, that is designed to help sales people sell and minimize data entry by automatically pulling info from places like email applications, social platforms, or website engagement.  Their entire focus is on letting sales people do what they love doing - selling, and not wasting time entering data.  And in the process, they use artificial intelligence to prioritize activities and ensure things don’t fall through the cracks. 

As you look to compete, in this hyper-competitive SaaS environment, either as a software provider or as a salesperson, take two lessons away from Jeroen and Salesflare's success:

1. From a product management perspective, focus on people wanting to use your solution because it truly helps them do their job or the corollary, chose applications for internal use so that your people that help them do their jobs.
2. Hire people that still understand the value of empathy and relationships, even in this virtual world of ours, and that are super organized.

Connect:

Connect with Jeroen LinkedIn and learn more about Salesflare by visiting www.salesflare.com.

Connect with Greg  on LinkedIn and check out Omedym’s website and their LinkedIn and Twitter