Description

In this episode of On Stage, Minnesota Vikings Owner and President Mark Wilf joins Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, for a wide-ranging conversation that took place on October 1, 2025, at Leaders Week London.  Wilf reflects on his journey as an NFL owner and the leadership principles that have shaped the Vikings’ long-term vision—both on and off the field. As the NFL accelerates its international strategy, the conversation offers a timely look at how ownership, culture, and global ambition intersect at the highest levels of sport. 

Key themes from the conversation include: 

• Leadership & Ownership Philosophy: The values that guide Wilf’s approach to team ownership, governance, and decision-making over the long term. 
• Building a Global NFL Brand: How the Vikings are expanding their international footprint, including upcoming games in Dublin and London, and what global growth means for the league’s future. 
• Legacy & Long-Term Vision: Balancing competitive success with organizational stability, culture, and sustained impact.
• Community & Civic Responsibility: The role teams play beyond wins and losses, from local community engagement to international connection.
• Cross-Sport Perspective: Insights from a conversation between leaders operating at the intersection of global sport, business, and culture. 

This episode offers a rare window into how one NFL ownership group thinks about scale, stewardship, and the future of the game—at home and abroad. 

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