Show Notes:
- 00:21: Julia McCoy’s background, the origin of Express Writers
- 2:37: How to interview new writers
- 5:39: The best process when vetting portfolios
- 8:02: The ideal writing staff split and why industry-specific writers are necessary
- 9:37: What is a typical tempo of your editorial team?
- 10:36: In-house vs. outsourced team structure
- 14:04: How clients split copywriting duties in-house
- 16:02: How much content should I be creating?
- 18:42: Common obstacles when scaling production/li>
- 20:32: Educating clients post-2020
- 21:14: How much SEO knowledge is appropriate for writers and editorial staff?
- 23:09: How crucial are SEO tools?
- 24:50: The importance of on-page brand experience
- 26:37: The state of AI in copywriting
- 28:56: Roadblocks when relying on AI
- 31:53: Copywriting trends to look forward to in 2021
Show Links:
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