Show Notes:
- 0:39: What content strategy means at the enterprise level
- 3:02: How to navigate push back
- 4:58: Governance model examples
- 6:56: Quick wins vs. big build-outs
- 9:16: The importance of work-in-progress updates before major deliverables
- 12:38: Mike’s playbook for getting things done as an agency in an enterprise organization
- 14:25: Why user stories are important
- 16:42: What is content engineering?
- 21:19: How to model scope on a per post basis
- 22:41: Lessons after both working for and running an agency
- 28:18: Mike’s upcoming book on the science of SEO
- 30:40: What is something you don’t like about the SEO industry?
- 34:10: Why empathy is key at agencies
- 37:45: Mike's new beta rank tracking tool
- 40:08: What is something you do like about the SEO industry?
Show Links:
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