Topics covered and questions you’ll uncover during this episode:
- How to create inbound relationships through content
- How is inbound marketing more of a mindset when it comes to marketing and sales?
- How does inbound marketing create more authentic relationships with the people who will eventually become your customer?
- Email marketing is very much alive - why and how?
- What’s the opportunity with inbound marketing?
- How do you position yourself as an inbound marketer and connect with contacts, prospects, past clients, current clients in a non-sales way?
- How do you share and educate at scale?
- What are the differences between outbound and inbound marketing?
- How do you produce a great blog?
- How do you create an inbound relationship?
- How do you create content?
- How do you build a strategy around content?
- SEO strategy
- Social media strategy
- Search engine rankings; organic traffic
- Social media scheduling tools
- Evergreen content
- Segmentation; segment content
- What’s a launch pad website?
- What is a Minimal Viable Product (MVP)?
- How do you structure a basic launch pad website?
- What are lead magnets? What are the keys to lead magnets?
- How to leverage your own connections?
- How do you put a Market Report in your own voice? How can repurpose it for your own blog content?
- How do you nurture previous clients and stay top of mind?
- What are the essential keys to producing great email newsletters for real estate?
- What’s the best way to produce content?
- What are the pros and cons in working with individual contractors versus working with a marketing agency?
- How does a luxury real estate agent get started?
Resources from this episode:
