What if the best sales strategy isn’t selling at all?
In this episode of People at Pyramid, Pyramid Club member John Reed shares a powerful shift in mindset from decades in corporate sales leadership to launching his own firm, Pinnacle Consulting. His philosophy is simple but transformative: the role of sales is to enable your client to buy by helping them understand their challenges, clarifying their goals, and guiding them to a solution they trust.
John explains why discovery should always come before the pitch, why talking about your product too early can cost you credibility, and how trust is built through thoughtful questions, not fast answers. He also dives into how AI is accelerating research and reshaping the sales process, along with insights from leading the Pyramid Club’s Sales Roundtable, where members collaborate on practical strategies to drive revenue growth.
Connect with John here - https://www.linkedin.com/in/johnreed01/
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