If you want to launch your own Kickstarter, write your own book, or build your own web application you’re going to _love _this episode.
Tracy Osborn is a serious bad-ass who’s done all three! She’s my guest this week.
In this episode Tracy goes through the process of running a Kickstarter, and the lessons she’s learned:
When I conceived the book idea, I was faced the decision whether I should work with a publisher, or whether I should self-publish. In the end, the typical royalty/advance structure turned me away from working with a publisher. Why not drum up an “advance” by running a Kickstarter campaign? If the campaign was successful, I would be able to bring in some early revenue to help finance my time with writing the book, as well as test demand and start building an audience. Seemed like a no-brainer.
I had a great time speaking at MicroConf Europe about Marketing for Developers, my new book. Before I left I had a bunch of people buy a beta version. The feedback is really positive. Looking forward to doing the official launch in the next 3-5 weeks. Here’s a photo from my talk!
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Cheers,
Justin Jackson
@mijustin
Music: _Lethal Force _by Striker, visit them at striker-metal.com
