Core theme: The power of one choice can reverberate through generations.
1) Making Ripples
- 4 a.m., early flight, tired and irritable.
- Kevin judges a woman based on her appearance.
- She quietly pays for his items anyway.
- Lesson: small kindness can create massive impact.
- The ripple effect multiplies every time the story is shared.
2) Who are your heroes?
- We default to celebrities… but they rarely change our personal lives.
- Real heroes are often people close to us:
- parents, mentors, teachers, neighbors, friends
- Eight-year-old girl calls her dad her hero:
- he picked her up, cleaned her scraped knee, cared for her
- Big idea: heroism is usually ordinary faithfulness.
3) Principle-based Capitalism
- A defense of capitalism rooted in:
- honesty, integrity, hard work, frugality, giving back
- Critique: “profit first no matter what” is a distortion of true capitalism.
- DFY grew faster when the focus shifted:
- from tracking numbers → to tracking people’s progress
- from transactions → to leaving people better off
- Principle-driven companies outlast founders; profit-only organizations crumble.
4) The Power of One Property
- One rental purchase impacts many:
- mortgage team, agents, title, property manager, tenant, seller, you
- And you can benefit most over time through:
- cash flow, appreciation, tax benefits, principal paydown
- Compounding concept:
- one can lead to two, two can lead to four, etc.
5) Proof Through Repetition
- Eric buys first property: January 2012
- Adds multiple properties that same year
- By 2019: nine properties
- Outcome: retired, traveling, living life on his terms while DFY handled the heavy lifting
6) Micro-Win Challenge to End The Book
- Don’t overcomplicate the first step:
- 10-minute workout
- 5 minutes with your kids
- write one sentence
- drink one extra glass of water
- say a 30-second prayer
- gather loose change and deposit it
- Final reminder: you are one decision away.
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Learn more about DFY’s done-for-you investing approach at dfy-realestate.com
