Jesse Oullette, Founder of LeadMagic, is a former enterprise sales leader turned SaaS founder. He’s an email outreach expert, an advisor to unicorns, committed to helping salespeople land in the primary inbox, and has helped over 430 companies fix their email delivery strategy. Jesse joins Jared this week to educate us on how to revamp your email marketing and make email your number one lead-generating strategy.
Takeaways:
- Revenue Myth: Email delivery is dead.
- Personalization doesn’t matter as much as relevance does. You need to be able to show that you can solve a problem for the person you are reaching out to.
- Sales Navigator and other similar tools can give you insights into recent changes at the company allowing you to add relevance to your outreach.
- Never give your SDR team sequencing on a single domain where they have a cap of over 50 emails a day.
- While phone calls can be a valuable sales tool, prospects may feel that you are interrupting their time, and may be less receptive to what you say.
- By not building productized services to scale your time, you set yourself up for problems in the long run.
- Opening to someone by mentioning that you know their family member and really like the work they do might help you get a meeting, but it won't help you get a sale.
Quote of the Show:
“I thought I had to win every competition. I realized really quickly, it's good to lose a lot of competitions too.” - Jesse Oullette
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