Industry Innovator, media and strategy guru, Eden Gorcey, joins host Jared Robin to debunk the myth that brands have to focus on only one thing at a time. Eden, currently CRO at UnitedMasters and Translation, has problem-solved for almost every Fortune 500 company across multiple industries. She shares her take on what the future holds in this creator economy and how UnitedMasters is turning the table on individual ownership.
Takeaways:
- Revenue Myth: You can only do one thing, one focus, one perfect product at a time
- There is a lot of value in doing one thing really well, but there is a fine balance between doing too much and having a fear of innovating
- Building a career, particularly in the music industry, is about having access to data and tools to understand your fan base
- Brand partnerships don’t shift the core focus as long as you’re thoughtful to who and how you are partnering with
- UnitedMasters is breaking the mold and shifting power from the institutions to the individuals in this creator economy
- It’s important to be thoughtful and focused when navigating new brands like metaverse, NFTs; brands can jump too quickly to “get in on something”
- The future is ownership, people owning their own brand; ownership and the ability to have transparency to every piece of media that’s ever been created
Quote of the Show:
“When you see an opportunity and you don't expand beyond your core competencies, someone else will. And I think that if you look at the case of Blockbuster and many companies that are no longer with us. And I think there's a really fine balance between doing too much and having fear of innovating.”
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