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The LINE Hotel x Full Service Radio Present:

Sole Mates

An athlete, a retail heavyweight, and an industry insider walk into a bar during March Madness.

It was our bar, and they were all wearing some of their favorite shoes.

Ball player Chris Hooks had on some Nike Kobe 9 Elite Masterpieces - he'd come straight from the LA Athletic Club. Chris never steps onto a court without a pair of Kobes on his feet.

Finish Line's Brandon Edler wore his red-toe, Reebok Allen Iverson Questions, and photographer/Nike Jordan brand alumni Chris Leach was sporting some Air Jordan VII retro kicks.

Yes - their choices reflected their personal style, but they also honored three of the game's Greats. That seems about right as we watch the next generation of Greats get ready to bust their brackets wide open this March.