Description

Elise Brown owns Fairdinkum Dogs www.fairdinkumdogs.com.au in #castlemaine. She was only 18 years old when she bought the business from a family friend (who was the second owner). That previous owner thought Elise was a great fit for the brand, and the product, because she had seen her riding her horse past her house, with her #BorderCollies on her tail. 

Elise talks about;

• buying your #firstbusiness at 18, and the second one soon after
• how the opportunity to buy the business came about
• nervously asking how much  they wanted for the business, and within an hour chatting to the banks and previous business owners
• getting her #mothershelp with #buyingabusiness
• getting her #grandmothershelp to learn to sew after purchasing the business
• reassessing priorities when first daughter was born and deciding then to take the business online
• buying her second business, a #petshop
• being  20 and running both businesses
• lifting a tonne a day, falling pregnant and selling the business
• Wanting to just focus on being a mum
• seeing both sides of the coin, being a #wholesaler and a #retailer
• @KerryAnderson (mother) giving the confidence to just pursue my dreams
• #waterproofoilskindogcoats #custommade to fit any breed shape or size.
• why #Shopify is an amazing website (so you can upload your products onto the website but then with the click of the button you can be selling off @Amazon @eBay @Facebook @Instagram
• how #Shopify was a really big turning point for my business
• #DigitalChampionsGrant (federal government grant) - having two days of training and @michellebridges as our guest speaker
• getting picked as 1 of  30 businesses to be part of the Facebook gift guide
• turning up at local shop shopping center and seeing my photo there and at  #MelbourneAirport
• #digitaltransformation
• being part of our community
• being Seventh Generation Castlemainian
• constantly reiterating that we're #Australianmade and #Australianowned
• being there for you and your best mate
• tips for #productdevelopment
• Disciplines to @contentcreation
• #blogging and just giving away information and helping customers
• #localcommunity   #Family
• moving to the regions
• being a part of the community
• support from the local community and family
• #smallbusinesscommunities
• #collaboration
• #Australianmadedogtreats
• #Manufacturingbyhand
• #handsewing
• #locallysourced
• #Sellingtostaff
• @MidlandPetSupplies
• #websiteplatforms
• #employinglocal
• #animalwelfare
• the Australian Rural Entrepreneurs Book http://www.kerryanderson.com.au/products/australian-rural-entrepreneurs

www.kerrcapital.com.au

www.kerryanderson.com.au

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Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au