This Software Spotlight podcast features an interview with Dustin Howes, an entrepreneur and expert in affiliate partnerships. Dustin cofounded a company called Affistash that uses artificial intelligence (AI) to help brands find and recruit affiliate, partners to promote their products.
Affistash makes the tedious process of manually searching for and contacting potential affiliates much easier. Its technology can instantly find relevant websites and influencers that match a brand's target customer. It also provides data about the website's traffic and audience.
Once Affistash identifies good prospects, it can automatically draft customized partnership invites for brands to send out. It also has tools to easily manage communications and track the results of affiliate partnerships.
Dustin explains how this saves partnership managers at brands a lot of time so they can focus on actually building relationships with affiliates rather than manual busywork. More time to recruit partners means more sales.
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