More than 65% of people searching to buy a product online start at Amazon.com. This is a mind-blowing statistic that sums up the power of Amazon SEO. If you are not optimizing your product listing, you are losing big time.
Even for those product searches done on Google.com, it is the organic links from Amazon that show on the first page.
You MUST do Amazon SEO for your product to be seen.
In this episode, I am joined by Shannon Roddy for a deep dive into Amazon SEO Keyword Research, including tools to use, strategies to find and validate your most relevant search terms, as well as best practices and common mistakes.
Amazon SEO is the foundation upon which everything else you do is laid. Nothing else you do on Amazon will work if your listing is not optimized, including advertising.
Understanding the power of Amazon SEO is the first step to successful and happy selling on Amazon.
Tune in to this episode, and we share all the knowledge and expertise we use here at Avenue7Media to help sellers rank highly for their products.
Key Takeaways
- Why Amazon SEO is the foundation of everything else (01:53)
- Foolproof strategy to perform Amazon keyword research (04:19)
- Reverse ASIN lookup (11:41)
- Why longer keyword terms convert better (15:08)
- How SEO and advertising are married together (22:30)
- How to validate keyword relevancy on Amazon (24:39)
- Integrating keywords into your listing (27:41)
- What matters most to Amazon ranking (34:32)
- Optimizing for both Amazon and Google (37:43)
Additional resources:
- Schedule a FREE consultation with the Ave7 team
- Grab the FREE Amazon Seller Central Checklist
- Get the book “The Amazon Jungle” book by Jason Boyce
- Learn more about Avenue 7 Media
----
Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).
Follow us on your favorite podcast platform so you never miss an episode!
