In this episode, we sit down with Jessica Johnson, the visionary behind Figiúra — a brand on a mission to redefine bras for women with implant-based augmented breasts. Figiúra was born out of Jessica’s personal journey: after getting breast augmentation, she struggled to find bras that felt comfortable, supportive, and flattering.
From her lived experience, Jessica identified a glaring gap. Traditional bras weren’t designed for the unique shape, rigidity, and projection of augmented breasts — leaving many women limited to sports bras or ill-fitting bralettes.
What began as her personal frustration turned into a broader conversation when she reached out to others; women in her community who had undergone augmentation (cosmetic, reconstructive, or restorative). The response was overwhelming: many shared the same problem.
In the podcast, Jessica describes that moment as an awakening — realizing she wasn’t alone, and that there was a real underserved community calling out for better options. That collective need became the foundation for Figiúra. For additional content check out our website, www.powerinheels.ca
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