Description

Per Sjofors, known as the 'Price Whisperer,' is a pricing strategist and author who helps companies leverage pricing psychology to drive growth and profitability. With a diverse background in leading companies across different cultures and industries, Per brings a wealth of experience to his consulting practice.

### Show Notes

• [00:00] Introduction to Per Sjofors and his journey
• [05:30] The challenge of leading as a first-time CEO in a foreign country
• [12:00] Insights into the impact of a 1% price change on profitability
• [20:30] Navigating corporate culture shocks and boardroom coups
• [30:00] Understanding customer behavior and pricing psychology
• [40:00] Live panel discussion at Software Oasis event

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