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Description

If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that.

In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking your platforms, Alec gives you a clear and confidence-building roadmap for getting visible, adding value, and staying consistent.

🎯What You’ll Learn:
• Why most content strategies fail (and how to fix yours)
• The core elements of Alec’s content framework
• How to build a repeatable system that supports growth
• Tips for staying aligned to your mission and audience
• A mindset shift for sustainable content creation

⏱️ Chapters: 
00:00 – Intro: What Is a Content Strategy, Really?
02:10 – The 3 Things You Must Know First
04:45 – Content Pillars vs. Random Posting
07:15 – Choosing Your Platforms with Purpose
10:30 – Alec’s Weekly Planning Method
13:50 – Automation vs. Intention
16:20 – Building a Strategy You’ll Actually Use
19:00 – Don’t Overthink It—Start Simple
21:30 – Final Push: Show Up With Purpose

Modern Lending Lab LIVE | Hosted by Alec Hanson

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YouTube: @alechanson

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LinkedIn: Alec Hanson

Twitter/X: @alechanson
 

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⚠️ Disclaimer

The opinions shared in this podcast are Alec’s personal views and do not represent the views of any affiliated companies or sponsors.