In this podcast we peel the layers back to reveal where the problems started and give our opinion on why, so you can learn the lessons.
- Almost 1 in 3 new cars in 1990 was a Holden.
- Holden lost market domination in the late 1990s.
- Panicked and chasing quick sales to make a profit, Holden pursued a strategy of cheap, low quality products to compete.
- In the mid 2000s Holden quickly launched multiple products in a short amount of time to win back market share.
- Holden failed to align the brand promise with the product reality.
- By the mid 2010s customers realised and no longer believed in the brand.
- Sales continued to slump, now significantly.
- By 2017 Holden made a desperate attempt to compete by launching 24 new vehicles in a 3 year period.
- Holden failed to have one product dominate any market segment.
- Holden failed to position to differentiate and deliver on the brand promise.
- In 2020 Holden was ‘retired’ from The Australian and New Zealand market.
Listen… learn the lessons… don’t repeat the same mistakes.
