In a world where skills expire faster than ever, how do you stay relevant? Veronika Kryuchkova explores the idea of the “capability stack", a dynamic mix of core, human, and future skills, and why thriving in today’s workplace requires continuous reinvention, high agency, and the ability to learn, unlearn, and evolve faster than the market.
Veronika Kryuchkova is the Global Head of Capability Building for the Reckitt Marketing Academy, where she leads initiatives to equip teams with the skills and mindsets needed to drive transformation at scale. The Academy reaches 90% of Reckitt’s marketers across 59 countries and has been recognized externally with the prestigious Learning Technologies Award for its impact. Her work focuses on how individuals and organizations build the capabilities required to adapt in a rapidly changing world, with a particular emphasis on continuous learning, reinvention, and high-agency performance. Beyond her corporate role, Veronika hosts the podcast Get Superpowered, where she explores the human side of transformation, including creativity, connection, and courage. Through her work, she champions the idea that thriving in the future of work requires not just new skills, but a new approach to growth—one rooted in curiosity, adaptability, and intentional development.
EPISODE CREDITS
Produced, edited and mixed by Ria Tobaccowala
Artwork designed by Ben Damiano
Additional music licensed through Premium Beats
LINKS
Explore more about the new frontiers of work at Rethinkingwork.io
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This show is also available on YouTube which includes visual supplements.
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