On today’s episode, Philip and Brian discuss their recent issue of The Senses, as well as some tips for preparing for the Black Friday/Cyber Monday season. They also talk about the recent release of a Ralph Lauren collection in Fortnite and how Roblox has become a giant brand playground. Plus listen in for a HUGE announcement that we are really excited about!
Do you Insta Cop?
- How to be prepared for the Black Friday/Cyber Monday season, including some horror stories from past years
- ECommerce itself is gamified. ECommerce best practices tend to point to how do we become more persuasive? How do we appeal to our basest of instincts like FOMO?
- We will be publishing a Future Commerce trade show and conference guide to assist in all of your “Which shows do I go to and why?” questions and needs, so stay tuned
- Brian has more Marshall McLuhan to talk about, which reminded him of our big announcement
- Our big announcement is that we are publishing a 240-page journal called Archetypes, and it’s going to blow your mind
- Plus we are launching Archetypes at a live event centered around art and performance, including modern dance, on December 1 in Miami, FL (wait until you see the merch!)
- Phillip is loving the brand Teenage Engineering on every level
- Any generational brand becomes what's relevant and they find product market fit and then they find the generational brand culture fit much later in their journey
- The guys share a little “remember when” about how hard it was to get a site back up when it crashed back in the old days
Associated Links:
Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!