“Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze.
The Tried and True, Yet Hackable, Email Campaign
Key takeaways:
- [00:01:41] “Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” – Greg
- [00:05:46] “Honing in on your unique value, especially if you’re a small brand competing with giants, is more critical than ever.” – Greg
- [00:08:23] “Strategic timing, like sending a campaign around a product’s peak usage time, can make a huge difference in engagement.” – Phillip
- [00:25:23] “People want creative, engaging content even if it’s transactional; small touches can make emails stand out in crowded inboxes.” – Greg
- [00:30:08] “Just because everyone’s doing 25% off doesn’t mean it’s the only thing that works; there’s room for creativity in how you present offers.” – Greg
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