We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets.
From Kitchen Table to Global Brand
Key takeaways:
- Leveraging the right data tools, like Sonar, significantly improved Zox's data visibility, enabling them to optimize ad performance in international markets.
- Localized strategies, like creating region-specific products such as language-adapted designs, can help deepen market engagement.
- [00:06:32] “Building a business is about innovating, even when you feel like you have it figured out.” — Brandon
- [00:17:54] Once Sonar was set up, our data accuracy went from tracking almost none of our conversions to tracking just about every conversion." — Brandon
- [00:20:30] “Sonar has been the missing link, reopening markets we thought had closed down.” — Brandon
- [00:25:18] “Even if an ad flops in the U.S., it can still perform well in other regions. Nothing is wasted.” — Brandon
- [00:28:30] “This level of visibility is enabling full-on product pivots to better address new markets.” — Brian
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