Today we cover the absence of a modern media format war and the reemergence of convergence devices. PLUS: What is the key to building a better future for your brand? According to Peter Karpas, CEO at Bold Commerce, it's the "customer trifecta": great products, quality customer flow, and thoughtful customer journeys. Listen now!
The Commerce Quilt
- {00:03:28} The digital natives are becoming the analog curious, and it’s now a sustainable business model to sell analog formats to a new audience
- {00:09:48} “eCommerce itself is its own convergence device in that it's the natural intersection of all of these things like logistics, payment, and catalog.” - Phillip
- {00:27:28} Bold Commerce is a stepping stone to create a revenue impact that heads towards the composable world. Brands can integrate Bold and solve common checkout problems
- {00:33:35} “Any word that you have to explain what it means is not a good marketing word.” - Peter Karpas
- {00:35:11} “We would be better if we all realized that there is a skill and a trade that is as old as humanity itself to acquire and that's really just understanding human needs and desires and trying to bring those things together.” - Phillip
- {00:36:45} Good communication is customer-focused
- {00:43:14} Improving your checkout conversion numbers even by 1 or 2 points can have a massive impact on your bottom line, but you need the right checkout solutions to be able to achieve that
Thanks to WB Research and eTail Palm Springs for making this interview possible. eTail is one of our favorite retail and eCommerce industry events. Plans are already underway for their Boston show, happening in August. Get more information and register right over here.
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