The way that we buy is changing dramatically. Folks make less concerted purchases of a higher order value based on this really brief calculus of what kind of a product it is, where you are in your need for that product. Over the past seven years of doing this show, we’ve seen how much attention has been fractured. Parasocial relationships are entertainment mixed in with social media mixed in with commerce. Listen in now as Phillip and Brian discuss these ideas and more!
Entertaining Relationships
- {00:03:26} Le Creuset has a new colorway, and their paper bag reveal video led to an interesting discussion on why cookware is a leading edge category in DTC
- {00:13:39} San Fran is back on the map with tech innovation, according to folks in AI, and it’s funny how chat style interfaces are reminiscent of the discourse we had about conversational commerce six years ago on Future Commerce
- {00:21:19} Is faking it the only way to get the American audience to buy into live-stream shopping? Why is this a problem?
- {00:24:25} But wait, would live-stream shopping work? Maybe for cookware?
- {00:32:45} “If you look at most of the recent jumps into culture from brands, it's really to just get people to look their way for a minute. We're already in the attention economy.” - Brian
- {00:40:21} “If it wasn't for the Apple iTunes end-user license agreement, we wouldn't have a paradigm for consent.” - Phillip
- {00:54:41} Retail sales in-store are still by and large the majority of how people shop, and there is still a lot of room for growth in eCommerce and digital shopping
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