Walmart is Experimenting in the Present to Create the Future
In this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled up. Listen now and join the conversation!
Absolutely Locked In
Key takeaways:
- {00:29:03} - “It's for an in-store audience, and that's also really important. This is an opportunity to pre-sell. We talked to BK Beauty about the point of transaction and where it actually exists and it actually exists in people's minds first. So they may make a decision to buy something. They may or may not buy it online, but if they see it in this experience and they see the creative they like promoting this, they might make a decision that the next time they're in Walmart with their parents they will beg them to get it.” - Brian
- {00:41:01} - “This idea of putting everyday low price products right next to the other products that you might buy and spend a lot of money on is a thing that Walmart's been beating a drum on for a long time, and it didn't just start in these virtual shopping worlds.” - Phillip
- {00:52:57} - “There are signals of what is the future of commerce to Walmart. It's in any one of these things are the present of consumer that I think is directional for the ways that we'll buy in the future. And if anything, they're just fostering great relationships with content creators right now in various channels.” - Phillip
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