People can't trust leaders they don't know - social media is the perfect opportunity to share your vision and mission with audiences that matter to your success. Get off the sidelines and get started. Today, it's expected of leaders. If you're not on social that's perceived as a negative. Be sure to pick the right social platforms for your type of CEO Brand - Twitter is definitely not for everyone. Don't be afraid to get started but once you do, stay consistent (even if that's only once per week!). Leaving out family and personal life is fine, but you can never leave out your own personality!
Brunswick Group's research on connected leaders.
Flagship Social's list of Top 50 Execs on Social Media https://flagshipsocial.com/flagship-50
OMR's LinkedIn Rankings of Influencers and Companies from July 2020 https://omr.com/en/linkedin-ranking-omr/
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